adidas basketball + FIBA toolkit
The FIBA World Cup inspired the adidas “Ball Around The World” sneaker collection. Working under Roundhouse Agency’s roof, we created a tool kit to promote these unique shoes to a global audience. Responsibilities: Art Direction from conceptualization to execution across all marketing channels and collaborate and deliver to partners in Asia. Big props to a solid team at Roundhouse and trust from adidas to let us get our hands dirty… or inky.